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  1. The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands (Inbunden)

    av

    Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer

    ISBN: 9780071782890 - UTGIVEN: 201206

    Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover[...]

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    från 229.00 kr
  2. Persuasive Imagery (Inbunden)

    av

    Linda M. Scott, Rajeev Batra

    ISBN: 9780805842029 - UTGIVEN: 200302

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the rea[...]

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    från 1469.00 kr
  3. Oliver Twist

    av

    Linda M. Scott, Rajeev Batra

    ISBN: 9781409505389 - UTGIVEN: 200908

    Retells the classic Charles Dickens' story for children growing in their reading confidence and ability. This audio CD includes a dramatic listen-along recording with music and sound effects, followed by a read-along version with prompts for page turns.[...]

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    från 95.00 kr